Search Engines - SAJE

SEO Workshop – 4th June 2026

admin — Mon, 25 May 2026 02:44:11 +0000

We are having our second SEO workshop on the 4th of June.

Enjoyed by the participants at the last workshop, it’s time for a new batch of business owners and website users to come along and see what tips and techniques can be learnt to help your websites be found.

The session will be from 9am to 1pm on the 4th of March at 85 Hendersons Line, Marton.

Cost is a special $95 incl gst

Learn all about the concepts of SEO and then spend time working on your website applying the information and techniques you have learned.

By the end of the workshop, your website will be more SEO’d that it was when you walked in the door!

A 4 hour session, gives us plenty of time to learn, discuss and apply.

Fill out the form below if you would like reserve your spot.

The post SEO Workshop – 4th June 2026 first appeared on SAJE.

TL;DR Content: Why “Scan First, Read Later” Is Taking Over Websites in 2026

admin — Wed, 18 Mar 2026 03:59:45 +0000

If you’ve noticed people spending less time reading and more time skimming online, you’re not imagining it and it’s fundamentally changing how websites need to be designed.

In 2026, one of the most important shifts in web design is the move toward TL;DR (Too Long; Didn’t Read) content: content that gives users the key message instantly, then allows them to explore further if they choose.

This isn’t about “dumbing things down.” It’s about aligning your website with how people actually behave.

The Reality: People Don’t Read Websites

For years, business owners have written website content as if visitors will carefully read every word. In reality, most users:

Scan headings
Jump between sections
Look for key phrases
Decide within seconds whether to stay or leave

Research consistently shows that users form an opinion about a website in just a few seconds. That means your content has a very small window to answer one critical question:

“Am I in the right place?”

If that answer isn’t immediately clear, they’re gone.

The Psychology Behind Scanning Behaviour

There are a few key psychological reasons why this shift has happened.

1. Cognitive Load Is Higher Than Ever

People are overwhelmed with information: emails, social media, notifications, ads. When they land on your website, their brain is already filtering aggressively.

Scanning is a coping mechanism. It helps users quickly decide what deserves their attention.

2. Attention Is Task-Driven

Most website visitors aren’t browsing casually, they’re trying to solve a problem.

They might be thinking:

“Can this business help me?”
“How much will this cost?”
“Do I trust these people?”

They scan your site to find those answers as quickly as possible. If your content slows them down, it creates friction.

3. People Want Control

Users don’t want to be forced through your content in a linear way. They want to choose their own path.

TL;DR-style content gives them that control:

Quick summaries for fast decisions
Deeper content for those who want more detail

It respects both types of users.

What TL;DR Content Actually Looks Like

This approach isn’t about writing less, it’s about structuring content better.

A well-designed page in 2026 typically includes:

Clear, Outcome-Focused Headings

Instead of vague titles, headings answer real questions:

“Get More Leads From Your Website”
“Built for NZ Small Businesses”

Short, Punchy Sections

Large blocks of text are broken into small, digestible chunks.
Each section communicates one idea clearly.

Key Points Up Front

The most important information comes first, not buried halfway down the page.

Think:

What you do
Who it’s for
Why it matters

All visible within seconds.

Visual Hierarchy

Design plays a huge role:

Bold text for key ideas
Spacing to guide the eye
Contrast to highlight important information

This makes scanning effortless.

Why This Matters for Your Business

This shift isn’t just about user experience, it directly impacts results.

When your website is easy to scan:

Visitors stay longer
They understand your offer faster
They’re more likely to take action

On the flip side, if your content is dense and hard to navigate:

Users leave quickly
Your message gets lost
You miss potential leads

The Big Shift: From “Reading” to “Understanding”

The goal of your website is no longer to get people to read everything.

It’s to help them understand quickly and then choose to engage further.

That’s what TL;DR content does best.

It meets users where they are, reduces friction, and makes it easy to say “yes.”

If your website was built a few years ago, there’s a good chance it was built for a different kind of user; one with more time, more patience, and fewer distractions.

That world has changed.

The businesses that adapt to “scan first, read later” content will be the ones that win attention and turn it into real results.

The post TL;DR Content: Why “Scan First, Read Later” Is Taking Over Websites in 2026 first appeared on SAJE.

Do I have to keeping changing my website content to maintain web rankings

admin — Sat, 23 Nov 2019 02:11:11 +0000

https://www.youtube.com/watch?v=0n3H2Z5dXCM

In this video we talk about the frequency of updates to your site.

Transcript:

So something we often get asked is: how often do I need to update my content for the website.

People have been told that they need to update their content on a regular basis to keep the rankings up in the search rankings and what we have found is that it\’s really dependent on your website.

If you\’ve got a website that’s something like the New Zealand Herald, it’s a daily news site Google is going to expect that it’s going to have content coming through every day, but if you\’re the Encyclopedia Britannica it\’s completely the opposite, it\’s a historical record and so you\’re not expecting that content to change all that often.

So if you are an accommodation provider you might only need to update your content every 6 months, maybe every 3 months when you\’ve got something good to put on there.

Maybe you\’ve done some new decor or you\’ve changed some of the duvet covers then you can get in there take some photos update the content and maybe write a blog post telling people what you\’ve done.

And if you use the changes in your normal business as a catalyst for what you doing on the website then it means that you can have regular content even if it\’s not daily or weekly but regular enough that means that the search engines are going to keep up with you.

The post Do I have to keeping changing my website content to maintain web rankings first appeared on SAJE.

Deepweb\’s new video series

admin — Sat, 23 Nov 2019 02:01:50 +0000

To answer questions that pop up regularly in our hands on SEO workshops and also from other clients in our discussions with them, we have decided to put together a video series on YouTube.

Each question is given it\’s own short video to provide an answer and examples.

If you have a question you want answered, leave a comment here or on the video

If you want to be notified of new videos, Subscribe to the channel and click the bell icon for notifications.

You can find the YouTube Channel here.

The post Deepweb\’s new video series first appeared on SAJE.

Hands on SEO Workshop

admin — Thu, 11 Apr 2019 07:47:49 +0000

Learn Stuff! Have Fun! Make a Difference!

Tuesday 14th of May, 2019 – 9:30am to 1:30pm

Get your chance to help your site improve in search rankings by understanding how they work and how you can make changes to your website to do this.

It is a 4 hour workshop that covers a whole range of topics relating to SEO (Search Engine Optimisation) including:

The Important Meta tags
The myth about keywords
Writing Content
Doing Your Research

Bring your laptop (or we can provide one) so we can work on your site during the session so you get started straight away

Cost is $99+gst per person

We provide coffee and yummy food 🙂

Book your space, we are limited to 6 spaces so you get the most out of the session No Fields Found.

The post Hands on SEO Workshop first appeared on SAJE.

Last SEO Workshop of the Year

admin — Wed, 14 Nov 2018 02:03:54 +0000

Tuesday 20th November, 2018 – 9:30am to 1:30pm

Before we get into the crazy season, we have a last chance to help your site improve in search rankings by understanding how they work and how you can make changes to your website to do this.

It is a 4 hour workshop that covers a whole range of topics relating to SEO (Search Engine Optimisation) including

The Important Meta tags
The myth about keywords
Writing Content
Doing Research

Bring your laptop (or we can provide one) so we can work on your site during the session so you get started straight away

Cost is $99+gst

We provide coffee and yummy food 🙂

Book your space, we are limited to 6 spaces so you get the most out of the session

No Fields Found.

The post Last SEO Workshop of the Year first appeared on SAJE.

27 Sept 2017 – SEO Workshop

admin — Mon, 18 Sep 2017 21:05:53 +0000

With just 3 places left on our popular SEO Workshop and a week to organise it…you can do it!!

Do something great for your website and snaffle some extra Summer business!!

We give you:

Up to date Search Engine Optimization skills
4 hours with hands on participation
Only 6 people so you don\’t miss out on our time
SEO Techniques that you can easily apply
Practical improvement
Morning Tea

This 4 hour session will include hands on time for your own website, 9am to 1pm, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it\’s SEO before you leave the session.

The system used to demonstrate the SEO techniques will be WordPress, but the information will work for most online systems. Please bring your login details to your website, so you can fully participate.

Cost is $99+gst includes morning tea.

Fill out the following form to book your place on the workshop, or call us on 09 4016656

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The post 27 Sept 2017 – SEO Workshop first appeared on SAJE.

SEO Workshop 21 June 2017

admin — Mon, 12 Jun 2017 00:21:17 +0000

We give you:

4 hours with hands on participation
Only 6 people so you don\’t miss out
SEO Techniques that you can easily apply
Practical improvement
Morning Tea

This 4 hour session will be hands on, 9am to 1pm, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it\’s SEO before you leave the session.

Cost is $99+gst includes morning tea

Fill out the following form to book your place on the workshop, or call us on 09 4016656

[si-contact-form form=\’2\’]

The post SEO Workshop 21 June 2017 first appeared on SAJE.

Hands On Search Engine Optimisation Workshop – 24 May 2017

admin — Tue, 11 Apr 2017 00:14:16 +0000

\”What amazingly valuable training. I can now work on my website all by myself. I leave the course inspired, confident and skilled. Thank you Steve and Jo. Absolutely highly recommended\” Justin Smith, Business Owner, Oakura Fish, Dive and Cruise

This 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it\’s SEO before you leave the session.

Cost is $99+gst includes morning tea

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

[si-contact-form form=\’2\’]

The post Hands On Search Engine Optimisation Workshop – 24 May 2017 first appeared on SAJE.

Improve your SEO Workshop – 23 Mar 2017

admin — Tue, 14 Mar 2017 00:12:11 +0000

The feedback continues to be great about these workshops.

This 4 hour session will be hands on, where we will take you through updating your own websites during the session.

The workshop is limited to 6 people to enable more time to work with each participant. This is where you get to work on your own site, improving it\’s SEO before you leave the session.

Cost is $99+gst

Fill out the following form if you would like to book your place on the workshop, or call us on 09 4016656

[si-contact-form form=\’2\’]

The post Improve your SEO Workshop – 23 Mar 2017 first appeared on SAJE.