Google Buys YouTube

\"google\"Well this is probably one of many posts about this latest piece of news.

Youtube was working just fine till the aquisition, I see more in it for Google than Youtube and so is a good buy for Google. They will now have around 60% of the internet video traffic with Youtube and Google Video.

One thing that is noticable is the lack of advertising on Youtube. This will likely change as Adwords advertisers are offered Youtube as an optional extra advertising space.

Video Ads are also likely and with so many viewers it will be a great testing ground for other video ventures.

Hopefully the character of Youtube is not lost, the fact that the announcement was placed on Youtube in the same do it yourself way as the ommunity it supports illustrates that. However, Google has it\’s own quirky character and this may save it.

Do you think it will change things significantly?

Till next time