Apple on the Front Foot

Have you seen the new Apple ads for the Mac?

Apple have been very quiet on the PC front, possibly since the release of Vista they see a time where a customer is making a new PC choice due to the demands on the hardware and an opportunity to get in front of the punters to see if they can make some inroads.

I dont think it will make too much of a difference, people are very resistant to change and to move from a Windows machine to Mac is a big step.

Thats possibly why Apple is using very emotive TV ads to put their point across. Viruses, iLife and other things to make Macs more appealing.
Have a look at these

However, 90+% of the market is hard to ignore, so it may take a while…

Till Next Time