Philips Sensual Massager – ie Sex Toy

Well there must be money in this sex lark, as Philips try to get in on the act with their up market massager, with models for him and her. You can see the site here

While Hitachi has been well know in certain circles for their heavy duty massager, not too many other large brand names have taken the plunge into this market.

By why not, estimated at USD97 Billion worldwide, it is a place where people are spending their money, and for some retailers, it is a market that is definitely recession proof.

At between $150 and $300, they are not cheap, but Philips seem to think there is a future in this industry for them

\”We found that 40 per cent of couples were uncomfortable with the poorly made and often crude sex toys currently available. We will keep expanding both geographically and in products.\”

So who is next? Sony, LG, Panasonic?