If someone searches for your business by name, can they tell which number to call and where to go? The answer may come from Google Maps before they open your website. This is a useful check after moving premises or changing how customers get in touch.
Follow the same steps a customer would
Search for your business name and town on your phone. If a Google Business Profile appears, open it and tap the Website button. Check that it takes you to a page that makes sense for that location. For example, if you have branches in two towns, a customer looking for the Marton branch should be able to find its details easily.
Compare the details with your website
Look at the phone number, address and normal opening hours on the profile and the relevant website page. Check whether the address and map pin take people to the right place. If customers visit by appointment, make that clear on the website so they know what to do before making the trip.
Update the places that show the old details
If something is out of date, start with your website and your Google Business Profile. Google lets you edit the profile through Search or Maps when signed in to an account with access. Check the result again after Google has processed the change. Then look at the other places customers use, such as your Facebook page or a local directory. Google Business Profile editing guidance
If the website and profile are looked after by different people, give both the same confirmed details. A short note with the correct information is often enough to get the changes started.
If you would like help working out where to make a change, get in touch. We can look at what customers currently see and help you identify which pages or profiles need attention.
Photo by Henry Perks on Unsplash.
