Pay per Click – What has happened?

This is the first in an expected series of posts that will chronicle the fortunes of Google Adwords. We have promoted Adwords as an excellent way to get business for your company at a relatively low cost. Recent changes to the way Google has implemented Adwords means that those low cost ads are now definately not low cost.

10-12 clicks per day has now become 3-4 due to the increased minimum click charge Google has implemented.

Will this last? I for one hope not, as for small business, it is a kick in the teeth. You now need a substantial budget to make the campaigns work.

As I mentioned, I will be following this up with a regular feature as to how these changes have effected small advertisers.

Till next time