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Using Web2.0 to promote Dan Brown\’s new book \”The Lost Symbol\”

Doubleday, the publisher of Dan Brown\’s new book has announced that a series of puzzles will be used to promote the new book. \”codes, cryptic trivia, puzzles, secret history, maps, aphorisms\” These will be made available through Twitter and Facebook. It is an example of the growing influence social media is having on the entertainment […]

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$75 Free Advertising on Adwords for NZ businesses

This is a real winner, Google is providing $75 worth of free advertising on Adwords for NZ businesses that have not used Adwords before. Google Adwords Offer As a response the the current economic climate, the campaign is titled \”Google Business Stimulus Offer\” and is available till the end of August. I recommend people take

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What\’s Hiding Behind That Shortened URL

TinyURL.com, bit.ly and the new su.pr from Stumbleupon are all tools you can use for shortening URL\’s, especially useful for Twitter and other micro blogging sites due to their limitation on each message. However, I had never thought of the possible implications of shortened URL\’s, primarily the ability to hide any references to bad sites

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Key Ranking Factors from Rand Fishkin of SEOmoz

I love the video section at Webpronews, they have plenty of interviews as they travel the conferences including PubCon and the most recent being SMX Advanced in Seattle. This video is one of the better ones as Rand Fishken covers off some really key findings from data collated on factors in ranking high in the

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