Here is an interetsing video from Matt Cutts of Google with Danny Sullivan from SearchEngineLand, talking about future trends for search in 2011. They talk about the increased importance of social media in influencing ranking. While still small, it shows a shift towards social as a means of determining importance of content on the web. Towards the […]
Search Trends for 2011 Read More »
Online reviews are one of the many great things on the web that are abused by some to either positively or negatively influence things. For as many fake negative reviews on the web, I am sure there are just as many fake positive reviews out there. However, the negative ones are the ones that get the attention.
Online Reviews – Good, Bad or Fake Read More »
I get this question a lot, especially as I am doing many more blogs and CMS run sites. I am definitely not in favour of blogging for frequencies sake. You need to make sure that the content you are adding is of value to your readers. Think of these options for content: Is it new?
Great Video on Blogpost Frequency Read More »
I love the Webpronews Videos, a great source of info, especially from presenters of Search and Marketing conferences. This one with Bruce Clay, at 18 minutes long, is a great discussion around search, how it has grown, broadened in it\’s nature to include Interactive Marketing and Optimisation on many levels. He makes a few key
Bruce Clay on Search Read More »
I was asked by a client if he thought getting a .co address was worthwhile. To be honest I hadnt heard of any new TLD that had been created (TLD means Top Level Domain, ie .com, .net plus country codes like .nz) In fact it is actually the Columbian country code that has been opened
Should I get a .co TLD. Is it worth it? Read More »
I have just noticed Facebook Credits appearing on my Facebook page. I have been saying for a while, that a key shift for Facebook will be the implementation of some sort of Marketplace, to make Facebook a viable platform for businesses. Facebook Credits may be the start of this. Part of the issue with Facebook
Facebook Credits – And it Begins Read More »
I have been running workshops on Social Networking, talking primarily about Twitter Blogs and Facebook. Once of the questions I am asked is which of these are most important, what should they focus on first. As usual, there is no definitive answer, but it becomes more about : What you want to achieve from social
Combining Blogging and Twitter Read More »
For something a little different, my current fave Muse have a new album coming out on the 14th of September, what is interesting from a internet / technology point of view is the changing face of promotion of music. With all of the wailing from the record companies about piracy and copyright infringement, the ways
Muse – The Resistance out on the 14th September Read More »
Will it be Binghoo or Yabing? With the announcement that Microsoft and Yahoo collaborating on search for a 10 year license term, one of the key outcomes is that Yahoo search will now be powered by Bing, the new Microsoft \”Decision Engine\” After Xtra ditched MSN and went to Yahoo, Microsoft is back in the
Xtra/Yahoo NZ back in the Search Hands of Microsoft Read More »
After reading an article about patch bans in Wanganui and the legal challenge to that ban by members of the Hells Angels, my eyes caught the contextual ads that were being served up. Now I am not sure how these ads are served, they are not Adwords, or other obvious PPC ads. They seem to
Contextual Ads – AC/DC and Hells Angels Read More »
