Over the last few weeks there has been plenty of stories backwards and forwards about the quality of Google\’s results, specifically that the quality is going down. Google counter in an official blog post to counter that specifially by saying that search quality is better than ever (though conceding a short term increase recently) Penned […]
Getting to the Sharp end of the Wedge Read More »
Here is an interetsing video from Matt Cutts of Google with Danny Sullivan from SearchEngineLand, talking about future trends for search in 2011. They talk about the increased importance of social media in influencing ranking. While still small, it shows a shift towards social as a means of determining importance of content on the web. Towards the
Search Trends for 2011 Read More »
I get this question a lot, especially as I am doing many more blogs and CMS run sites. I am definitely not in favour of blogging for frequencies sake. You need to make sure that the content you are adding is of value to your readers. Think of these options for content: Is it new?
Great Video on Blogpost Frequency Read More »
I love the Webpronews Videos, a great source of info, especially from presenters of Search and Marketing conferences. This one with Bruce Clay, at 18 minutes long, is a great discussion around search, how it has grown, broadened in it\’s nature to include Interactive Marketing and Optimisation on many levels. He makes a few key
Bruce Clay on Search Read More »
I was asked by a client if he thought getting a .co address was worthwhile. To be honest I hadnt heard of any new TLD that had been created (TLD means Top Level Domain, ie .com, .net plus country codes like .nz) In fact it is actually the Columbian country code that has been opened
Should I get a .co TLD. Is it worth it? Read More »
Internet Explorer 6 is an old browser, in internet terms it is a dinosaur. Released in 2001, it has been the mainstay of peoples internet experience over the last 9 years. The masses are often reluctant to change unless something pushes them along. Firstly, Firefox gave users a good alternative browser to use (Better in
Is this the needed Push Out the Door for IE6? Read More »
Well as usual, the run up to Christmas was frenetic with lots of things to get done before the break. It has been quiet for the last few days as many clients in this part of the world are either on holiday, or are in the Tourism industry and are working hard during the peak
New Clients for the new year, Welcome! Read More »
I have recently moved a site over from an ASP content management system to Joomla. One of the tricky things was creating the redirects for the pages on the old site to the new. Normally this is easy enough when you are redirecting a static page to another static page. Unfortuntely the mod_rewrite in Apache
Great Howto for 301 Redirects for Dynamic URL\’s Read More »
I have been running workshops on Social Networking, talking primarily about Twitter Blogs and Facebook. Once of the questions I am asked is which of these are most important, what should they focus on first. As usual, there is no definitive answer, but it becomes more about : What you want to achieve from social
Combining Blogging and Twitter Read More »
Will it be Binghoo or Yabing? With the announcement that Microsoft and Yahoo collaborating on search for a 10 year license term, one of the key outcomes is that Yahoo search will now be powered by Bing, the new Microsoft \”Decision Engine\” After Xtra ditched MSN and went to Yahoo, Microsoft is back in the
Xtra/Yahoo NZ back in the Search Hands of Microsoft Read More »
