Internet Marketing

What\’s Hiding Behind That Shortened URL

TinyURL.com, bit.ly and the new su.pr from Stumbleupon are all tools you can use for shortening URL\’s, especially useful for Twitter and other micro blogging sites due to their limitation on each message. However, I had never thought of the possible implications of shortened URL\’s, primarily the ability to hide any references to bad sites […]

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Key Ranking Factors from Rand Fishkin of SEOmoz

I love the video section at Webpronews, they have plenty of interviews as they travel the conferences including PubCon and the most recent being SMX Advanced in Seattle. This video is one of the better ones as Rand Fishken covers off some really key findings from data collated on factors in ranking high in the

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Why your Website needs a \”Call to Action\”

People use the internet for all sorts of things: Entertainment, Shopping, Information. Their path through the internet may seem at times random, taking funny turns from topic to unrelated topic. However, at all times, people are open to opportunity and things of interest. I know there are times that I realise I am a long

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Market Research for Website Owners – Know your Market

In my SEO courses, one of the key things I talk about at the start is the need to do good research. Having resources at your disposal to find information related to your business and your website. Doing business online is a bit like shooting blind without the right information, you know there is something

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madefromnewzealand.com – this is the kind of site I think is great

I don\’t normally plug other sites, but this one looks like a good one for businesses in NZ – www.madefromnewzealand.com My biggest like is the tone it seems to have of a great place to be; lots going on, plenty of information on businesses, people and events. The other cool aspect is the social side

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NZ included in Googles new Keyword Tool

Good news for NZ businesses, Google is now including New Zealand in it\’s revamped Keyword Tool. The tool can be found here: http://www.google.com/sktool On the Official Adwords blog, Google says: we\’re happy to announce that the tool is now available in Australia, Canada, China, Japan, and New Zealand. So this gives a much better picture

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